October 3, 2011

wRamble wRite

Posted in Uncategorized at 9:20 pm by KColeman

The next big tip that I can offer you on how to write conversationally is not necessarily what to do but what not to do.

Rambling is an unfortunate part of our speaking habits, but let’s face it; we tend to tune out the people who just keep going when they talk, right?  So tell me why we are so inclined to be so wordy and repetitive in our writing!?

Just a few reasons we should avoid the Ramble Monster:  

♦ Rambling is a quick way to lose the interest of current and future audiences.

♦ Rambling is uncreative, uninspiring and unorganized.

♦ Rambling can very quickly make an easy read almost impossible.

♦ Rambling just creates clutter and causes confusion within the reader’s mind.

There are a lot of effects that rambling can achieve in your writing; unfortunately, none of them are going to gain the positive attention that you crave.  Victoria Neely elaborates in her post Conversational Writing vs. Formal Writing.

But enough of me rambling on about rambling!  What’s another writing faux pas in the world of PR?

Using jargon or really big words that
nobody else knows the meaning of
!

I mentioned in my first post that jargon and difficult vocabulary can take away from the appeal of your writing; nevertheless, it is something that I see all the time.  People love to show off what they know and they view writing as an outlet to do so.

Using jargon can be very counterproductive in your writing.  The whole point is to get a message across, but if you’re trying to educate someone on a matter that they are unfamiliar with, then using words specific to that subject area will only render your readers confused, not better educated.

Furthermore, using uncommon words or difficult vocabulary will not increase your readers’ faith in you as a subject-matter expert; rather, they will just become unreceptive to your message altogether.

Still not convinced that using jargon is a bad thing?  Just check out what Penelope Trunk, co-founder of Brazen Careerist, has to say about it in her post: What the jargon you use reveals about you.

Basically, the entire point of writing for PR is reaching your audience.  Therefore, you shouldn’t be concerned about showing off your intelligence; rather, you should focus on getting your message across.  So remember,

Write for your readers, not for yourself!

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4 Comments »

  1. heathermm10 said,

    Your blog is so cute! I love the picture of the octopus, or at least thats what I think it is.

  2. sfagler01 said,

    I lov your blog. And I like this post a lot because you tell your readers what they shouldn’t do compared to what they should do. Most of the time people think that you should tell others what they should do so they end up doing it, but in most results, they usually end up doing what they should do. So I really like how you pointed out the commmon mistakes people do, thinking that it’s a good thing.

  3. Thank you, Heather. I really want this to be an informative blog but it is also important to me that my writing and images reflect my personality as well. 🙂

    Sarah, I appreciate your input. Although social media is perhaps the most influential aspect of PR at the moment, public relations is all about effective communication, which includes writing well. I could give all the tips out there, but knowing what not to do is just as important and I am glad that you acknowledged that.

  4. eperrigo said,

    Blog readers appreciate the tone of conversational language. Getting to the point of your message within the first paragraph is key.
    I like the comment about writing for your readers, not yourself.


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