September 26, 2011

Reaching Your Audience with Conversational Language

Posted in Uncategorized at 8:49 pm by KColeman

Welcome to my blog!  Want to learn how to write effectively in the public relations field?  Well, that begins with using conversational language to reach your audience(s).  The good news?  This blog will help you learn just that!

Learning how to communicate with conversational language is essential to the PR field.  Whether writing a press release, constructing a blog, preparing a speech or simply exchanging dialogue, your primary goal is to speak to your audience.

Having poor grammar or using technical jargon or difficult vocabulary can deter from your credibility as a PR professional as well as your overall appeal.

Just a few tips to get us started and to get you thinking:

  • Begin with what’s most important and include the five Ws
    • Using the inverted pyramid style of writing is important whether writing a press release or a news story.
    • Many readers only read the first few lines or paragraphs of an article, so it’s essential to begin with what’s most important in case that’s all they read.
    • Typically, the five Ws (who, what, where, when and why) will answer the most important questions.
  • News flash: We’re no longer writing for our teachers; we’re writing for our audiences!
    • Using fragments and ending sentences with prepositions is okay!  Trust me; your readers will thank you.
    • Sometimes our writing just needs to be short and simple.  When used appropriately, these two tactics can help us achieve this.
  • It’s okay to use contractions
    • Part of using conversational language is writing as we speak.
    • In the course of normal conversation we tend to condense our words; i.e. contractions.  So, it’s only natural to sprinkle them into our writing.
  • Use short paragraphs if at all possible
    • Part of reaching your audience is keeping their attention.  Lengthy paragraphs and excessive wordiness are huge turnoffs for many readers.
    • Having a lot of information is not a bad thing – but we need to learn how to structure it in the most appealing and reader-friendly way possible.

There are several quick tricks and simple tips that can help simplify your writing and enable you to effectively reach your audience.  But for now I’ll leave you with just one more quick tip that pretty much sums it all up:

It’s all about matching your voice
to your target audience.